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SheaMoisture UK launches £40,000 to support Black owned salons in lockdown

Shea Moisture UK has launched a £40,000 fund to support black women who own salons in the UK.

As a response to the coronavirus outbreak, this project aims to save salons from closure and provide support for female entrepreneurs hugely impacted by Covid-19.

The SheaMoisture UK Community Commerce Salon Relief Fund, will hand three grants of £10,000 to three separate salon owners and five grants of £2,000 to five different salon owners.

To be eligible for the grants, salon owners will need to show how their business supports their community and how the funds will support their staff and promote their future business goals.

Candidates will also be asked to demonstrate that they have positively adapted their business during lockdown – such as making their business accessible online or donating to local hygiene banks.

Simone Jordan, head of Sundial Brands, which manufactures SheaMoisture, said:

"We could not be prouder to launch our first Community Commerce initiative in the UK. Covid-19 has brought unprecedented challenges to black female salon owners, and it is important to SheaMoisture that we help to protect them during this time."

Jordan added: “We want to demonstrate the power of black–owned businesses, to help their communities, and we also hope to minimise the financial disruptions that many are experiencing due to the global crisis.

Winners of the UK fund will be selected by an expert judging panel across the Black hair industry. The recipients of the SheaMoisture UK Community Commerce Salon Relief Fund will be announced on 5 June 2020.

Black female salon owners have until 31 May 2020 to apply for the scheme and those interested are to enter the fund via SheaMoisture UK’s Instagram page and via the online survey.

Source: The Voice Newspaper


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