Fashion designer Anifa Mvuemba of modern brand Hanifa, revealed her latest collection on Instagram Live via 3D models.
The Congolese designer mentioned that she had plans for a digital show long before Covid-19. In an interview with Teen Vogue, Anifa said, "The news came out about how serious things were and I started to feel a bit anxious about everything going on. I started feeling like maybe it would be insensitive to create and share a new collection online while people were facing very difficult realities."
The designer has been using 3D models for a while to showcase ideas to her team during sample-making. After discussing with her team, Anifa decided to follow her instincts and go along with the show.
"My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time," Anifa said. Before debuting her clothing line, Anifa Mvuemba educated her viewers on illegal mining and the affect it has on people in the African country.
During her live show, 3D models "walked" elegantly down the screen with garments shaped around their three dimensional curves. From a colorful backless ribbed dress representing the Congo flag colors, to a curve-hugging maxi dress completed with detailed pockets and side ruching.
"I want these pieces to tell a story of meaning. I want them to remind us to be intentional about what we create. Not for clout or for Instagram likes, but for the sake of meaning what we say by storytelling through our designs," Anifa said.
The show's use of 3D models offered a different way for consumers to access clothing. Anifa mentioned "With a digital model you’re determining the measurements and what would cause the model to look most realistic.
"Without real women to draw inspiration from, there could be no 3D models to emulate our beautiful skin tones, curves, and walking patterns. For me the biggest challenge is making sure that the beauty we display in real life is well represented on the screen."
To view the full collection and to learn more, visit hanifa.co.
Source: Teen Vogue